A social media campaign is underway at the Coquitlam Public Library to help spread the digital message about what’s happening at the two branches.
The library is asking for social media ambassadors to step forward to promote books, events and activities in the City Centre and Poirier branches.
Marketing manager Jay Peters said the aim of the drive is to boost the library’s online presence and to market happenings in other social networks — as well as to increase foot traffic and the number of cardholders, currently at 58,895.
To apply, volunteers need to fill out a form and follow the library’s posts on such digital platforms as Facebook, Twitter, Instagram and Pinterest; ambassadors are then asked to share (tag, tweet, like, etc.) the news, using select hashtags.
In return, ambassadors will see their shout-outs in various library publicity materials and get perks such as sneak peaks to view new acquisitions.
The outreach idea came from a webinar that Coquitlam librarians recently viewed, showing social media approaches for the Austin, Tx., library.
Todd Gnissios, Coquitlam Public Library’s executive director, said the volunteer work doesn’t conflict with the CUPE Local 561 contract as ambassadors will mostly be retweeting and liking social media posts by unionized staff.
• Visit coqlibrary.ca/home/become-a-cpl-social-media-ambassador.
