If you’ve ever had a craving for a cookie that tastes like peach cobbler or biscuits masquerading as french toast, your time is nigh.
Utah-based Crumbl Cookies is opening its first bakery in British Columbia in Port Coquitlam’s Clock Tower Centre at 1125 Nicola Ave. on May 31 at 8 a.m.
After that the shop will be open from 8 a.m. to 10 p.m. Monday to Thursday and 8 a.m. to midnight on Fridays and Saturdays.
The chain, renowned for its self-proclaimed “world’s best chocolate chip cookie” and its distinctive bright pink presentation boxes, has more than 900 stores across the United States. Its first Canadian outlet opened in Edmonton last year with salivating cookie cravers lined up around the block.
The company has since added several more outlets in Alberta, Saskatchewan and another is opening in Ontario in the summer.
Crumbl grew out of a passion project by two cookie-loving cousins, Jason McGowan and Sawyer Hemsley, who set out in 2017 to develop the best chocolate chip cookie recipe in the world.
They then branched out into more flavours and, a year later, they’d established a weekly rotation of four different flavours that are announced over its social media channels every Sunday.
This week’s lineup, for instance, includes “a warm and gooey semi-sweet chocolate chip skillet cookie topped with a scoop of vanilla bean mousse and a drizzle of semi-sweet chocolate,” and the peach cobbler, “a cinnamon oatmeal cookie crowned with a decadent peach topping, a swirl of cinnamon cream cheese frosting and a crunch of cinnamon streusel.”
In an interview with the trade website bakingbusiness.com, Hemsley said the weekly infusion of new flavours is like a gift to the company’s fans.
“It’s almost like Christmas every week when a new cookie drops.”
