SilverCity Coquitlam Cinemas is set to launch VIP seating in five of 20 auditoriums at the popular movie theatre.
VIP seating, the first in B.C., will enable guests aged 19 and older to enjoy a premium movie experience with in-seat menu service for concession items, a private lounge and a dedicated box office. This fall the five auditoriums will be converted to full stadium seating with with larger, upgraded seats interspersed with side tables with openings scheduled for December, 2011.
"Our VIP auditoriums are extremely popular with our guests and are usually the first auditoriums to sell out at a theatre," said Ellis Jacob, president and chief executive officer, Cineplex Entertainment. "Guests have really responded to the many great amenities that only our VIP experience has to offer."
When a guest arrives at a VIP Cinema, they will purchase tickets from a dedicated box office. VIP auditoriums feature reserved seating so guests can select their specific seats at the time of purchase. Once a guest has taken their seat, a Cast Member will present them with a menu and take their concession order and they will serve the ordered items to the guest in their seat. Guests can also enjoy a private lounge before and after a movie.
Cineplex currently operates VIP Cinemas at three theatres in Canada with a fourth scheduled to open in 2012. The VIP Cinema experience can be enjoyed in Toronto, ON at Cineplex Odeon Varsity and VIP Cinemas, in Oakville, ON at SilverCity Oakville and VIP Cinemas and in London, ON at Cineplex Odeon Westmount and VIP Cinemas.
Cineplex Odeon Abbotsford and VIP Cinemas is an 11-screen theatre that will feature three VIP auditoriums and will be built in Abbotsford, BC.
Cineplex Inc. ("Cineplex") is the largest motion picture exhibitor in Canada and owns, leases or has a joint-venture interest in 130 theatres with 1,351 screens serving approximately 70 million guests annually. Headquartered in Toronto, Canada, Cineplex operates theatres from British Columbia to Quebec and is the exclusive provider of UltraAVX(TM) and the largest exhibitor of digital 3D and IMAX projection technologies in the country. Proudly Canadian and with a workforce of approximately 10,000 employees, the company operates the following top tier brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity, Cinema City and Scotiabank Theatres. Cineplex shares trade on the Toronto Stock Exchange (TSX) under the symbol "CGX". For more information, visit www.cineplex.com.
