Better Business Bureau (BBB) celebrates its Centenary in 2012, and wants to give B.C. high school students the opportunity to showcase their ethics for a chance at the prestigious Student Ethics Award scholarship. This year, BBB asks students to discuss "Everyday Ethics" online by posting short videos on Youtube.com
"Students are increasingly engaged in social media and we think this will be a great platform for students to be creative and find ways to talk about the importance of ethics," says Lynda Pasacreta, president and CEO for the Better Business Bureau serving Mainland B.C. "2012 is the year of our BBB Centennial and the Student Ethics Award is a great way to engage youth into being leaders and champions of ethics."
The BBB Student Ethics Award program recognizes high school students who personify high ethics demonstrated through leadership, community service, and overall personal integrity and academic history.
One student will be selected by a panel of judges to receive an award of $2,250 to an accredited college or university of his or her choice. The award will be presented to the recipient students in May 2012 at the BBB's Annual General Meeting.
To enter, students must be in grade 11 or 12 and be residents and attend schools in British Columbia within the region served by the BBB of Mainland B.C. Applicants must plan to attend an accredited college or university in the United States or Canada.
"We think of this generation of high school students as the 'Youtube Generation,' because they love to go online and share their opinions," says Pasacreta. "Ethics, leadership, and community involvement are all things that should be highlighted by youth, and we think taking our awards into the social media world opens up the discussion."
Deadline for the Student Ethics Award is Monday, March 5, 2012. For more guidelines about the award, visit www.mbc.bbb.org.
