One in five Canadi-ans now manages their investments the same way they make common lifestyle purchases: they go online.
The TD Direct Investing Poll found the majority of Canadians now book travel (60%), research car purchases (59%) and buy event tickets (58%) online. Many also enjoy the ease and convenience of the internet to manage their financial future, with 41% researching investment options online and 22% managing their investments online. In addition, 13% said they invest online more frequently than they did five years ago.
When you're busy, you look for ways to make the best use of the limited hours in the day, and cut down unnecessary activities. The poll found that Canadians who perform tasks online rather than the traditional way, say the greatest benefits are: saving time (82%), doing things on their own timeline (75%) and having access to lots of information (55%).