Buoyed by the results of last year’s fundraiser, Port Coquitlam photographer Jenn Fontaine is rebooting her 40 Over 40 Project.
And now, she’s accepting bookings from women over the age of 40 who are ready for a full makeover while helping charity.
After last September’s wrap-up event, Fontaine donated $4,000 to Dress For Success Vancouver, a non-profit that provides professional clothing, career services and skills development programs to women entering the workforce.
Her contribution — of which $50 from each booking fee is reserved for the cause — was double her goal, following a gala auction.
“It’s an amazing charity and I’m so glad we were able to help them in such a big way,” said Fontaine, a 30-year-old Maple Ridge resident.
She told the Tri-City News she focused her photography project on women over 40 in response to a worldwide movement on social media that aims to give a stronger voice to mature women, as well as talk about aging.
That demographic is often silent on digital platforms, she explained.
“They’re the women I love to photograph the most because some of them have never had a chance to feel beautiful. They go into the studio and they see the results. It can be emotional because it’s transformational. It can be a life-changing experience.
“They come out feeling awesome.”
Her photography session, which costs about $500, includes:
- style and wardrobe consultation
- professional hair styling and makeup
- a digital image
- an interview for the gala publication
- a ticket to the 40 Over 40 gala
Port Moody resident Cathy Cena, who took part in the inaugural project, said the pictures do more than make women look pretty.
“Women are beautiful in many shapes, sizes, colours and backgrounds,” she said.
“Jenn has a wonderful way to make each and every women feel very special.”
The launch party for the second annual 40 Over 40 Project is on March 5 at 11 a.m. via Zoom. For tickets to the launch, visit Eventbrite.ca. To register for a 40 Over 40 photography session, go to fontainephotography.ca.
